Target is taking direct aim at Amazon Prime Day by launching its own storewide Deal Days sale, which competes directly with Amazon’s mega annual sale on July 15 and 16. As if the dates didn’t make clear enough Target’s intent here, no membership is required to take advantage of the sale, alluding to Amazon requiring a Prime subscription to take advantage of its sale. Target REDcard holders will also get an additional 5% off of everything, and there will be free, two-day shipping on all orders $35 and up (and all orders period for REDcard holders). We’ll keep you posted on all the best gaming and tech offers as the dates grow closer, both for Target Deal Days and Amazon Prime Day.

In the meantime, Target is now offering a sale with 30% off games for PS4, Xbox One, and Switch if you order online and then pick-up in the store. Soon after Target announced Deal Days, Amazon revealed that it is matching prices on many of the games included in Target’s pick-up sale, but without the need to go pick them up in a physical store. Spicy! While both situations are surely unrelated, an arms race on deals can only mean good things for your wallet.

With E3 2019 in the rearview mirror and the fall release blitz still in the distance, deals season for gaming is in full swing. While you wait for Prime Day and Target Deal Days, you can check out Steam’s summer games sale, which just launched with some of the biggest discounts on PC games all year. Plus, don’t miss Fanatical’s Red Hot summer sale, which generally matches or even surpasses some of Steam’s prices thanks to a 10% off promo code. Many Fanatical games are available as Steam keys. You can also check out our tips for getting the most out of Prime Day, since it’s just a few weeks away.



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