Google has never had a significant presence in games, but it appears ready to enter the market in a major way. The company recently teased a special presentation to take place at the Game Developers Conference, and that’s now just minutes away. The presentation will take place as a GDC 2019 keynote today, March 19 at 10 AM PT / 1 PM ET / 5 PM GMT. While it hasn’t specifically confirmed this is related to cloud or streaming games, that’s all but guaranteed at this point. For its part, Google promises it will reveal its “vision for the future of gaming.”
If you’re interested in watch along as the news is shared, Google will host a live stream live on YouTub. You can watch that right here through the embed below–you can tune in now for some sweet music as we wait for things to get underway.
Google hasn’t specified how long this will run for or exactly what kind of news it has in store, although a display seen in the GDC lobby suggests it will have some kind of hardware to showcase. Ubisoft might be involved in some capacity based on a tweet–that, or its community manager is just really excited. But the game publisher’s involvement would make sense, given its previous involvement with Google.
Google recently shared a teaser video that showed vignettes of different common game genres, suggesting big plans for its own platform. Whatever it is, we’ll be rounding up all the Google gaming news in one place for you.
The announcement is surely related to Project Stream, a cloud gaming platform from Google. As referenced above, it partnered with Ubisoft last year to offer Assassin’s Creed Odyssey to play through Chrome browsers for free to testers. Google has been rumored to be working on a “Project Yeti,” which is thought to be its equivalent of a console. The company also recently hired former Ubisoft and EA studio head Jade Raymond, suggesting she could be playing a role in the company’s gaming plans.
Perhaps related to Project Stream, Google has filed for a trademark on something called Google Stream. Trademarks aren’t always utilized, but the basic details included in the filing would seem to make sense for a cloud gaming service. We should know for sure whether it’s being used in the next hour or two. Reinforcing the Project Stream connection, Google sent out an email to testers of the service advising them to tune into the live stream above to “see how you helped create one place for all the ways we play.”
To learn more about cloud gaming ahead of Google’s announcement, check out GameSpot’s primer on how cloud gaming works and what it could mean for the future and some of the companies investing most heavily in the tech. Among others, Sony already offers its PlayStation Now service, and Microsoft once again just recently showcased its upcoming xCloud tech.