Black Friday and Cyber Monday will likely be the biggest shopping days of 2018. Here’s everything you need to know, early Black Friday deals and how to get your hands on the best deals.

Welcome to IGN’s Black Friday and Cyber Monday 2018 page, your source for all the best deals in the UK. If you buy something through this post, IGN may get a share of the sale. For more, read our Terms of Use.

I’ll be updating this page with the best deals as soon as they come out, so make sure to bookmark this page and check back more than once. For a more comprehensive guide to the best Black Friday deals, check out

PAGE UPDATED: 06/11/2018

Black Friday officially begins on 23/11/2018 but we’re predicting a whole month of crazy deals

What and When is Black Friday and Cyber Monday?

Black Friday and Cyber Monday are the biggest shopping days of the year and they are just around the corner. The official event occurs on the last Friday of November, 23/11/2018, and will last through to Cyber Monday, 26/11/2018. Last year, Black Friday related deals lasted for around three weeks and I’m predicting Black Friday related deals to last the whole month of November this year as the world starts adapting to the massive craze that is online shopping. Customers are also beginning to use this sales bonanza to pick up their Christmas gifts which is somewhat an inevitable chore when December comes around, so make sure to keep your eyes peeled not just for yourself, but also your loved ones.

Black Friday 2018 & Cyber Monday 2018: Bookmark This Page

From now up until the end of Cyber Monday, I will be posting the best deals on this page. The demand for the best deals is so much that often you’ll see them going out of stock as soon as you get your eyes on them, so make sure you bookmark this page and check back more than once in order to not miss out.

Amazon Black Friday Guide

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Amazon Prime members get early access to lightning deals (the ones that sell out first). You can sign up to a free 30-day trial membership or pay for one month of Prime for only £7.99 (click see more plans) if you don’t want to commit to a one year membership, which costs £79.

Students can sign up for a free six month trial and if you’ve used that up, you can get 50% off a year of Prime at £39 per year (click see more plans) for up to four years.

Like our Facebook or Follow our Twitter for Amazon Lightning Deals

A lightning deal is a promotion in which discounts are offered on an item for a short period of time, and usually with limited stock. Follow either of our social pages (Facebook / Twitter) to get a comprehensive list of lightning deals released by Amazon. The best ones will go up on this page.

Don’t be fooled and think the best deals of the year are limited to Black Friday and Cyber Monday, because they aren’t. Check out what I think are the best early Black Friday 2018 deals below:

Early Black Friday Deals

Amazon Deals of the Day

Check out Amazon’s best deals of the day for the run-up to Black Friday.

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50% off Audible Membership for 3 Months

Love books? With Audible it’s easy to tune into audiobooks wherever you are. By streaming or downloading books onto the free Audible app you will be able enjoy your favourite titles on the go, in your car or even at the gym. Try Audible membership at a discounted rate, which will save you 50% during the first three months, and you can opt-out any time.

Alternative Deals

IGN Black Friday ExclusiveRed Dead Redemption 2 Xbox One Digital Key for £46.54 Using Our Exclusive Discount Code

Use our exclusive discount code IGN4 to receive a redeemable digital key for Red Dead Redemption 2 instantly in your e-mail address on day of release for just £51.62. To put this deal in perspective, an Xbox One Digital Key for Red Dead Redemption 2 is currently listed for £59.86 at Amazon.

You can also use our exclusive Black Friday discount code IGN4 at SCDKey up until the end of November to get 4% off Digital PC and Xbox One games, Xbox Live and PlayStation Plus subscriptions, and more.

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iPhone XR Contract Deals

After Apple’s new iPhone XR? Check out the best contract deals below:

What to Expect From This Year?

Amazon is usually the retailer that has the biggest sale across all the categories you can possibly think of, and they usually see online shopping events as the perfect opportunity to discount their own devices. Last year, the Amazon Echo’s price was reduced by £20, Amazon Echo Dot reduced from £49.99 to £34.99 and the Amazon Echo Plus was brought down from £139.99 to £109.99. The Amazon Fire tablets, Amazon Fire TV sticks and Amazon Kindle e-Readers also saw some heavy discounts.

Black Friday 2017 deals in the Gaming category was somewhat a revelation. We saw Currys PC World and Amazon reducing PS4 bundles to £199.99 and Xbox One S bundles to £169.99, and I believe this year will be no different with retailers taking advantage of FIFA 19 and Red Dead Redemption 2 in their bundle deals.

Black Friday is also home to the best 4K TV deals, as AO, Amazon, John Lewis and Currys PC World tend to compete with each other for the best TV deal. I saw the LG OLED C7 65-inch 4K HDR OLED TV go for £2499 at Currys PC World, which meant a whooping £1800 off list price. If you’re in the market for a TV, Black Friday is the best time to pick up a deal.

If you’re after a mobile phone contract or broadband deal, the best ones will be placed on this page when they’re released. If you’re after a more comprehensive outlook and want to compare the best deals, check out our comparison sites.

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