Jokes aside, the lack of personality in Project Highrise hurts it. You stop caring about whether tenants move in and out, or what happens to them while they stay. And then the whole game becomes an exercise in figuring out ways to exploit it to make it even easier for you. Which sounds harsh, I know, and I don’t mean to be, because overall it is an admirable and mechanically sound simulator. It’s just that for a genre that was in danger of fading to real obscurity, the renaissance that it has had over the last five years ago has left Project Highrise with a lot of catching up to do.